In the digital age, the fusion of creativity and technology has paved the way for innovative solutions that streamline processes and enhance productivity. A recent emergence of this comes in the form of coding design tools tailored for clients. From what I am exposed to, Jody Hudson-Powell's team at Pentagram has been the most prolific at this in the last few years. Whether it is the custom brand artwork generator made for Untapped, or the project that really got me thinking about all this, Cohere. Where the team built out custom layout tools, 2D, 3D, and custom type tools for Cohere's team to use. These tools could revolutionize the way businesses approach design by automating layout generation based on specific inputs.
Thankfully we have moved on from brand standards provided in the form of PDFs and progressed to live online standards. But what if that could all be coded into a layout generator for content?
1. Ensuring Brand Consistency
One of the biggest challenges businesses face in terms of brand is maintaining consistency across all their digital assets. Coding design tools that have brand guidelines embedded ensure that every piece of content, regardless of its purpose or platform, aligns with the brand’s identity. This not only reinforces the brand image but also builds trust and recognition among the target audience. By automating this process, companies can avoid the pitfalls of human error and the variability of creative interpretation, ensuring a cohesive brand experience.
2. Streamlining Design Processes
The traditional design process can be time-consuming, often involving multiple iterations and approvals. Coding design tools streamline this process by automatically generating layouts that adhere to predetermined guidelines. This means that designers can focus on the creative aspects of design rather than getting bogged down by repetitive tasks. Such efficiency not only speeds up the production timeline but also frees up creative teams to explore more innovative solutions, ultimately leading to higher quality outputs.
3. Facilitating Scalability
As businesses grow, so does the volume of their content needs. Coding design tools are inherently scalable, capable of generating a wide range of designs without the need to exponentially increase resources. This scalability ensures that businesses can keep up with their content demands without compromising quality or brand integrity. Whether it’s a start-up or a multinational corporation, these tools adapt to the volume of work, making them indispensable for businesses at any stage of growth.