Previously known as ALS Golden West, this organization played a crucial role in care management, research, and advocacy for families in 22 California counties and Hawaii. To better reflect their national leadership and comprehensive mission, they rebranded to ALS Network, launching a new name and identity that convey energy, optimism, and compassion. This rebranding effort, based on insights from key stakeholders, unified their three missions under the common thread of connection, allowing for future growth and flexibility. The ALS Network brand debuted in January 2024, featuring a versatile logo that symbolizes their pillars and the individuals they serve, garnering widespread acclaim and supporting their ambitious growth plans.