Role: Art Direction, Brand Design, Illustration, Motion, Strategy & Brand Language
Photography: Morgan Beaton
Studio: Upheld
Tuesday is a distinct coffee shop nestled in the heart of Marietta, Georgia, epitomizing the essence of local charm and community spirit. It’s more than just a place to grab an excellent cup of coffee; it’s a destination where seasonal food and beverages meet curated retail in a setting that feels like home.
The mission of Tuesday is clear: to become a beacon for the local community, offering not just specialty coffee but an experience that elevates everyday life. This commitment to excellence is wrapped in the warmth of intentional service and the vibrancy of a space that inspires. By fostering partnerships with neighboring businesses, Tuesday extends its embrace, serving seasonal delights and unique retail finds that can't be found anywhere else in town. It’s a hub where memories are made, centered around shared passions and joyful moments.
In aligning with the client’s vision, the brand identity of Tuesday is designed to be understated, easy, and simple, mirroring the effortless enjoyment of life’s little pleasures. This ethos is woven into every aspect of the brand, from the logo to the interior design, and the curated selection of products on offer. The branding strikes a balance between minimalism and warmth, creating an inviting atmosphere that encourages visitors to linger, explore, and connect.
Visuals are crafted to reflect this understated elegance, with a color palette that draws from the earthy tones of coffee and the vibrant hues of seasonal produce. Typography is clean and accessible, ensuring that the brand feels welcoming to all. The overall design strategy aims to create a cohesive brand experience that resonates with Tuesday’s core values: community, quality, and the simple joy of a well-spent day.
Tuesday stands as a testament to the beauty of local living, inviting neighbors not just to visit, but to stay, share, and become a part of a community that finds joy in the simple, the seasonal, and the well-crafted.